Consumers have more options than ever when it comes to buying diamonds. In addition to jewelry retailers, you can shop from your computer, tablet or smartphone. Many of the same considerations apply whether you’re buying a diamond in person or online, but Orlove has a few additional tips for shopping online that will help you click the “Buy Now” button with confidence.
RESEARCH AND LEARN
As with any significant purchase, start by researching your options. Educate yourself about the 4Cs and determine which diamond qualities are most important to you. Some sites show diamonds with a range in carat weight, color or clarity. To ensure you know the value of the stone you’re purchasing, look for specifics on its 4Cs, not a range. This decision, along with your budget, will help guide your diamond purchase
2. VERIFY THE GIA REPORT WITH REPORT CHECK
If the diamond comes with a GIA report, you can verify the report details on Report Check, GIA’s online database. It’s a convenient way to make sure that the online product description matches the grading results.
3. LOOK FOR A LASER INSCRIPTION
For added security, find out if the diamond’s grading report number is laser-inscribed on its girdle. In some cases the diamond will be inscribed before it is offered for sale, or it can be requested at the time of purchase. In addition to the diamond’s unique GIA report number, the inscription can be a personal message or symbol for identification. The microscopic inscription is viewable under 10X magnification, using a jeweler’s loupe, and because it’s noted on the diamond’s GIA report, it will help ensure that the diamond you receive matches the report issued for it.
4. KNOW THE SELLER
Once you’ve decided on the diamond that’s right for you, there are a few quick checks to do on the company you’re considering buying from. You’ll want to know:
How long has the company been in business?
What kind of reviews has the company received?
Do they offer secure transactions?
Are the online representatives helpful?
What is the return policy?
Where is the seller located?
In addition to the above, determine if the seller is providing sufficient evidence of the quality of the diamond offered for sale, such as photographs, a grading report, or report number that can be verified
5. CONSIDER THE PAYMENT METHOD
Each online retailer or auction site will specify how it will accept payment. If you paid with a credit card and if there is a problem with the purchase, most credit card companies provide recourse. Using a check or a money order for your purchase can reduce your options.